Demonstrated interest refers to the ways in which prospective college students express their eagerness and commitment to a particular institution during the admissions process. In the highly competitive college admissions landscape, demonstrating interest has become a factor that some institutions consider when evaluating applicants. While not all colleges prioritize
demonstrated interest, for those that do, it can play a key role in how they make admission decisions.
Here are some ways college track demonstrated interest:
Campus Visits:
Visiting a college campus in person or virtually allows prospective students to experience the environment firsthand. It shows genuine curiosity and a proactive approach to learning more about the institution.
Communication with Admissions Officers:
Initiating communication with admissions officers through emails or in-person meetings can provide an opportunity to express specific interests, ask questions, and make a memorable impression. However, it’s important to only reach out if you have an authentic reason or question to ask.
Interviews and Events:
Participating in interviews or events organized by the college, either in person or virtually, showcases engagement and a desire to connect with the community.
Supplemental Essays:
Some colleges include essay prompts that directly ask about why a student is interested in attending that specific institution. Crafting thoughtful, well-researched, and college-specific responses to these prompts is another way to demonstrate genuine interest.
Social Media and Website Engagement:
Following the college on social media and reviewing a college’s website can also be a form of demonstrated interest.
Email Engagement:
Many colleges track not only if you have subscribed to their mailing list but also if you open their emails and click on their links.
It's important to note that not all colleges weigh demonstrated interest equally, and some may not consider it at all in their admissions process. You also never want to place too much emphasis on demonstrated interest, as academic achievements and personal qualities usually carry more weight in the decision-making process. Demonstrated interest is one of many elements that colleges may consider, but ultimately, the overall academic and personal profile of the applicant plays the most significant role in the decision-making process.